For decades, Greg Conderacci has helped organizations discover and defend their “good ground” – one day at a time. Unlike many consulting approaches that require long engagements, the Good Ground process uses cost-effective, single-day facilitated meetings to help firms articulate clear, compelling answers to these core questions:

Discovering:

• Who are we?

• What are we?

• Why are we here?

• What do we do best?

• What should we do?

• Where are we going?

• Who are our “customers”?

• What do we want?

Typically, these are mission, vision, direction, identity, target audiences, goals, and objectives questions.

Defending:

• What are we “selling”?

• What are our strengths, weaknesses, opportunities, threats?

• What should we say?

• How should we say it?

• Where should we say it?

Usually, these are strategy, tactics, planning, differentiation, branding, positioning, messaging, and product and service decisions.