Discover and Defend Your Good Ground

Your “good ground” is your identity DNA.

It explains who you are, what you do, why you do it, and why people should trust you.

It helps identify the fertile niche where productivity peaks and it generates the energy to own it.

Discovering and defending good ground is a central task for leaders – for themselves and their organizations.

Do you know yours?

Good Ground Consulting:

Before…

Good Ground Consulting’s mission is to help leaders and organizations discover and defend their “good ground” – the most foundational elements of their identities – before they…

  • Launch major marketing or fundraising campaigns

  • Begin strategic planning 

  • Initiate branding changes

  • Merge with other organizations

  • Undertake succession planning

  • Introduce new products and services

  • Announce key organizational changes

  • Deal with competitive challenges.

…Because why would they spend any money or time on those before they understood their “good ground”? 

“The seed that fell on good ground grew and produced fruit a hundredfold.” – Luke 8:8.

Discover and Defend

For decades, Greg Conderacci has helped organizations discover and defend their “good ground” – one day at a time. Unlike many consulting approaches that require long engagements, the Good Ground process uses cost-effective, single-day facilitated meetings to help firms articulate clear, compelling answers to these core questions:

Discovering:

• Who are we?

• What are we?

• Why are we here?

• What do we do best?

• What should we do?

• Where are we going?

• Who are our “customers”?

• What do we want?

Typically, these are mission, vision, direction, identity, target audiences, goals, and objectives questions.

Defending:

• What are we “selling”?

• What are our strengths, weaknesses, opportunities, threats?

• What should we say?

• How should we say it?

• Where should we say it?

Usually, these are strategy, tactics, planning, differentiation, branding, positioning, messaging, and product and service decisions.

Greg: Consultant, Teacher, Trainer, Author

For more than five decades, Greg Conderacci has been using the magic of communication to help people lead happier, more productive, and more rewarding lives. 

His private consulting firm, Good Ground Consulting LLC, helps organizations and teams discover and defend their Good Ground – the fertile market niche where their productivity peaks.  Frequently, he helps organizations answer their customers’ key question, “Why should I trust you?”

He teaches marketing at The Bloomberg School of Public Health and The Carey Business School of Johns Hopkins University. He has won the coveted “Golden Apple,” a student-voted award for teaching excellence. 

His clients have included a wide variety of health-related and professional services organizations. 

He has worked with hospitals, hospital associations, insurance companies, medical device companies, physicians, a mental health provider network, a senior care provider, a health policy think tank, healthcare venture capitalists, a healthcare information technology company, a health club, and a cannabis manufacturer. 

He has worked with some of the world’s largest financial services corporations. As a Senior Fellow for the AICPA’s Business Learning Institute for more than 15 years, he has taught thousands of CPAs.

In the 1990s, Greg was Director of Marketing for Price Waterhouse’s information technology consulting practice in the Mid-Atlantic, Mid-Atlantic Vice President of Sales and Marketing for Prudential’s managed care operations, and Chief Marketing Officer for Alex. Brown (America’s Oldest Investment Bank).  His final job in investment banking was Director of Marketing for Deutsche Bank Alex. Brown, responsible for marketing strategy, marketing materials creation and design, and sales force coaching and training.

In the 1980s, he started and marketed several innovative programs for the poor of Maryland, including the state’s largest soup kitchen, Our Daily Bread (the Pope ate there when he visited Baltimore). To date, it has served more than 8 million meals.

In the 1970s, as a reporter for The Wall Street Journal, Greg covered business in Detroit (mostly autos) and economics out of Washington.

A magna cum laude graduate of Princeton University, he was Editor-in-Chief of The Daily Princetonian; he also holds a master’s in public policy from The Kennedy School at Harvard University.  A former registered representative and registered principal, he has completed the Securities Industry Institute at the Wharton School of the University of Pennsylvania. 

For his age, he was a fairly decent ultra-distance bicycle racer and won national age-group championships at 12- and 24-hour races. He has twice ridden a bicycle across America; once in just 18 days. He is the author of Getting UP! Supercharging Your Energy, which outlines his techniques for increasing personal energy.

For information about Greg’s work as an energy consultant and keynote speaker, go to www.MorePersonalEnergy.com.