For more than three decades, Greg Conderacci, the founder of Good Ground Consulting LLC, has been using the magic of communication to help people lead happier, more productive and more rewarding lives. His private consulting firm, Good Ground Consulting LLC, is dedicated to helping organizations and teams discover and defend their Good Ground – the fertile market niche where their productivity peaks.

Greg Conderacci, Founder of Good Ground Consulting

For more than three decades, Greg Conderacci, the founder of Good Ground Consulting LLC, has been using the magic of communication to help people lead happier, more productive and more rewarding lives. His private consulting firm, Good Ground Consulting LLC, is dedicated to helping organizations and teams discover and defend their Good Ground – the fertile market niche where their productivity peaks.

In addition to marketing consulting, Greg is one of the most popular practitioner faculty members at the Johns Hopkins University Carey School of Business, where he teaches marketing and serves on its Business Advisory Board. He is also a Senior Fellow and a leading trainer with the Business Learning Institute, training business people in leadership, sales, marketing and ethics across the country. In 2006, SmartCEO Magazine selected him as one of the top business advisors in Baltimore.

In the 1990s, Greg was Director of Marketing for Price Waterhouse’s information technology consulting practice in the Philadelphia -Washington region, Vice President of Sales and Marketing for Prudential’s managed care operations in the Baltimore-Washington area, and Chief Marketing Officer for Alex. Brown (America’s Oldest Investment Bank). Most recently, he was Director of Marketing for Deutsche Bank Alex. Brown, responsible for marketing strategy, marketing materials creation and design, and sales force coaching and training.

In the 1980s, he created and marketed several innovative programs for the poor of Maryland, including the state’s largest soup kitchen (Pope John Paul II ate there). In the 1970s, as a reporter for The Wall Street Journal, Greg covered business in Detroit (mostly the auto companies) and also wrote economics out of Washington, D.C. (mostly Jimmy Carter).

He is a magna cum laude graduate of Princeton University, where he was editor-in-chief of The Daily Princetonian; he also holds a Masters in Public Policy from Harvard University. A registered representative and registered principal, he is a graduate of the Securities Industry Institute at the Wharton School of the University of Pennsylvania.

Consider these benefits of working with Good Ground Consulting:

• Saves you advertising money. GGC does not create advertising or place ads. Greg has no incentive to talk you into extensive advertising campaigns. However, he does help firms understand who they are and what their ads should say. And he saves them time and money because they can clearly describe to advertising agencies exactly what they are looking for in their advertising.
• Clarifies your public relations strategy. Greg doesn’t write press releases or talk with the press. However, based on his extensive experience in both journalism and public relations, he does advise companies on PR strategy and tactics, including the selection of advertising and PR firms.
• Lays the foundation for effective branding. Greg doesn’t even try to compete with the many fine branding firms in the business. Instead, he helps firms do the fundamental identity workthat comes before the meetings with the branding firms: the mission, vision and values identification and the consensus building that make the branding “fit.”
• Focuses your market research. GGC does not do “market research” – polling, focus groups, and competitive intelligence. But Greg does help organizations understand themselves better so that they can ask better and more productive questions when they do market research.
• Links marketing to organizational development. While Greg does not do “OD, ” as such, he does facilitate the discussions and communication (internal and external) that many companies find helpful. Also, some companies and partnerships discover that if their marketing is successful, many other problems are easier to solve.
• Jumpstarts your sales teams. Although Greg has supervised and advised many leading sales professionals, he does not “coach” them. Instead, he consults with successful sales leaders and teams who are looking for a significant boost in their business and are seeking a strategy to make that leap. He also does training and motivational speeches related to the Good Ground concept of marketing.
• Develops and unifies your leadership. Greg’s highly-interactive process for building leadership is based on the Good Ground approach. He is a popular national speaker for the Maryland Association of Certified Public Accountants and its Business Learning Institute.

Greg is different from most other consultants in the business in that, with him:

• You get the right stuff. The Good Ground Process is an open approach that builds on the aspirations, talents, abilities and experience of the individuals themselves and their teammates. It produces a customized solution. It does not push a one-size-fits-all program based on some “success formula” applied universally.
• You get the right guy. Greg sells his personal time and attention -- not books, tapes, CDs or the time of less experienced assistants. His focuses on consulting with successful, seasoned sales leaders -- not on “coaching” wannabes. His work with managers and leaders concentrates on creating a powerful marketing platform for these top teams to grow and prosper. Not only does this help increase productivity across the organization, but contributes to both retention and recruiting.
• You get the right expertise. Greg combines a deep experience in financial and professional services marketing with a broad background. Greg has more than a decade of leadership roles in the industry. He was the Chief Marketing Officer of Alex. Brown Inc., a NYSE firm and the nation’s oldest investment bank. He has spent years working closely with many successful sales teams and executives in a firm long known for being one of the most productive on The Street. Moreover, he brings the communication and analytical skills of a Wall Street Journal reporter as well as the insight, compassion and interpersonal skills of a successful non-profit entrepreneur.
• You get the right resultsMany successful employees and their managers know what they should do. Yet they often don’t do it, usually because, at some level they don’t want to do it. As an experienced motivational speaker, Greg realizes that the impact of motivational speeches alone is...short. But because Greg’s approach is interactive, personalized and fun, teams come to understand both what they should do and why they want to do it. The resulting self-motivation leads to durable, transforming action.

Good Ground Adventures –

Climbing Kilimanjaro

The Long Ride

Racing Across France in Paris-Brest-Paris

Thanks to the generosity of scores of friends and supporters, my ride raised more than $38,000 in donations to help build a new home for these great programs.